In case you haven't noticed, American International Group's (AIG) property/casualty insurance headquarters building in lower Manhattan is nameless after the removal of the AIG logo from its façade of its New York location. In an effort to become less conspicuous, in the wake of public outrage over retention bonuses paid out to employees in the company's financial products division, AIG chief Edward Liddy is looking to change the company's signature building name at 175 Water Street in lower Manhattan. AIG announced in early March that it had formed a new holding company named AIU Holdings Inc. for its worldwide property/casualty insurance operations. The name comes from AIG's well-known international brand, American International Underwriters, but it isn't necessarily the name the company will settle on.
This is perhaps a smart move, giving the fact “branding” is an integral to product perception of any product. As you may recall, ValuJet changed to Air Tran in the wake of a tragic crash in 1996.
Left Of Center
Friday, March 27, 2009
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1 comment:
This is just God's judgement.. The wealth of God's people is being held by the worldly.
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